You Versus The Economy
by Joe Bonura, CSP
Rocky, Rocky, Rocky
Does the present state of the economy have you feeling like Rocky
Balboa after his first match with Apollo Creed? Do you get an empty
feeling in your stomach every time you fill up your cars gas
tank? Do you wish that you could close your eyes and wake up when
its all over?
Dont Join The Club
Many sales people feel that way in these turbulent times. The question
is, What are you going to do about it? Wringing your
hands and mumbling to yourself will not change anything. The government
will not change anything. The economy will not change anything.
There is a sales group out there who belong to the Chicken
Little Club. Dont join the club. (click or copy and
paste this link to see my article on Chicken Little: http://www.bonura.com/articles.html)
You, You, You
The only thing that can change anything is you. Thats right,
YOU! When times are bad, it is time for YOU to be good, not just
good, but great. Are you stuck on ready, set? In a race, the starter
says, ready, set, go. Most people get stuck on ready, set. They
Just Do It
Nike had an answer for all of those stuck on ready, set. In my
opinion, it was their best commercial ever . . . Just Do It!
Stop sitting around feeling sorry for yourself, and stop waiting
for someone else to get the ball rolling. Rock and Roll your own
ball. Just keep in mind that when times are tough, the tough get
going, and the competition falls by the wayside, losing to those
who are out there making things happen.
Pick It Up
Take a look at your client list today, and pick up the phone and
start calling. Use the magic pointer system: Put your
finger on the page and pick a number, any number. Give them a call.
When you hang up the phone, pick it up again and dial again, and
again, and again. Before you know it, you will be in the calling
mode, instead of the crying mode. Leave the tears to the competition.
Your Worst Enemy
The only thing that hinders your success is You. Step aside and
move yourself to the next level. The cartoon character Pogo said,
We have met the enemy, and he is us. You can change
your results by changing your actions. Actions do speak louder than
words. Stop feeding yourself negative thoughts, and you will open
the door to success, in spite of a poor economy.
Fill It Up
Rather than concern yourself with the cost of gasoline, simply
earn more money so that you can afford the gas, and not worry about
the cost. The key to making more money is making more sales calls.
I have experienced many so-called slow periods, and at the same
time, I have had some of my best years in those economically poor
years. Why do you suppose? Because the playing field is narrowed,
and there are fewer proactive sales people in the competition.
Ready Or Not
Are you ready, or not? It is up to You. There is only one vital
alternative, and that is to take action. I can still see Rocky,
after his tenth knock-down, taunting Apollo to continue fighting.
Get off the mat now. Pick up the phone now. Make some sales calls
now! What are you waiting for? Take the fight to the economy; dont
let the economy take the fight to you.
© 2008 Joe Bonura & Associates, Inc.
To see Joe and hear one of his favorite selling tips,
follow this link to a video he created to share with folks who are
interested in making more sales, or finding a job:
Joe Bonura would be pleased for you to reprint the article text
free of charge (non-exclusively), but asks that you include his
name and contact information:
Joe Bonura & Associates, Inc.
407 Landis Lakes Court
Louisville, KY 40245
(502) 553-1746 phone
About Joe Bonura
His background is unique. Joe owned and operated
a highly successful advertising agency for 18 years. During that
time, he found his advertising campaigns were more effective when
he educated his clients in the areas of sales and service. He
conducted training seminars for his clients as added value. Word
spread that Joe was a quality speaker and more and more people
asked him to speak. The demand became so high that he sold the
agency to three of his associates to start his own speaking and
consulting company, Joe Bonura & Associates, Inc.
Joe is past President of the Kentucky Speakers
Association and a Certified Speaking Professional (CSP), a prestigious
designation earned by only 8% of the 3,600 member National Speakers
Association. Joe presently serves on the board of directors of
He is author of the audio learning systems "Three-Dimensional
Selling®" and "Turning Customer Satisfaction Into Customer Excitement®."
He is author of the book Throw the Rabbit—The Ultimate
Approach to Three-Dimensional Selling.
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