"Winners Versus Losers"

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by Joe Bonura, CSP


What Makes A Winner?

A winner is someone who keeps on going no matter how hard the circumstances, like the Energizer Bunny on steroids. "When the going gets tough, the tough get going" is a great mantra to live by. Remember this year's NFL playoffs for the Super Bowl, with only seconds left on the clock, teams continued their push, and changed the outcome of the games.

What Makes A Loser?

At the first sign of adversity, the loser is ready to give up and stop trying. He is the person who goes back to sleep when the alarm clock goes off in the morning. A loser is a person who finds excuses not to make sales calls, or worse yet, not to show up for appointments.

The Turtle Syndrome

The loser lives like a frightened turtle, afraid to stick his neck out of the shell. But like the turtle, the loser will never move forward unless he comes out of the shell. He spends his life in the comfort of the shell and wonders why winners drive nicer cars, live in bigger homes, and give more to charitable causes. Instead of competing, losers find it easier to call successful people "thieves." I heard someone say that if you took all the money in the world and divided it up equally, within a few years, the winners would have it all back again. When a loser wins the lottery, statistics show that they are usually broke again in a few years.

Start Spinning

Losers should stop wondering why they are losers, and see the wonder in accomplishment. In order to see the wonder, they should stop wandering in the wilderness of self-defeat to see that every day holds tremendous opportunity if they know what they want and take action. Remember how Wonder Woman could spin and turn from a mild mannered person into a super hero in a matter of seconds? It may be time to stop wondering and start spinning.

No Goals - No Gold

Losers do not achieve goals because they do not set goals. They point fingers at the economy, their spouse, the weather, or their boss, and they turn their failure into an excuse. A goal is like a magnet that draws winners to their ultimate destination; without the magnet, you are like a motor boat with a dead engine, waiting for a passing opportunity to rescue you.

No Excuses

The theme this year for the TV program, "The Biggest Loser" is "No Excuses." Make that your theme for 2012. Stop leaning on your excuses for your failure to succeed in selling, and you will become the Biggest Winner.

Your Biggest Excuse

Write down your biggest excuse for not having, being, or doing the things that you want to have, be, or do in life. As soon as you have written it down, tear it in little pieces and toss in a trash can. Then immediately take an action step toward achieving your goals.

Be Happy -- Do Not Worry

Do not worry about tomorrow or the day after, but simply concentrate on making today the best day of your life. Do the same thing tomorrow, and the day after, and the day after that. A successful life is built on one successful day at a time, that is built on one successful action at a time.

Do It Anyway

According to the late motivational guru Earl Nightingale, the only difference in winners and losers is that winners do the things that failures do not do. Although the task is not easy for a winner, he faces the difficult task anyway.

Be a Doer

Decide today that you will join the ranks of the Doers, and not the Doubters. Doers make the world a better place. Imagine what the world would be like if all of the Doers decided to become Doubters tomorrow. It would be a financial catastrophe, indeed!

You Are a Winner

You are a winner, or you probably would not be reading this article. Although we looked at the dark side today, it is important to realize it is there beckoning us to cross over. Do not let the sound of the sirens lure you off the path to success and fulfillment. Stay focused and goal-driven, and your rewards will be worth the effort.

© 2012 Joe Bonura & Associates, Inc.

To see Joe and hear one of his favorite selling tips, follow this link to a video he created to share with folks who are interested in making more sales, or finding a job:



Joe Bonura would be pleased for you to reprint the article text free of charge (non-exclusively), but asks that you include his name and contact information:

Joe Bonura
Joe Bonura & Associates, Inc.
Website: www.bonura.com
407 Landis Lakes Court
Louisville, KY  40245

(502) 553-1746 phone

E-mail: joe@bonura.com

About Joe Bonura

His background is unique. Joe owned and operated a highly successful advertising agency for 18 years. During that time, he found his advertising campaigns were more effective when he educated his clients in the areas of sales and service. He conducted training seminars for his clients as added value. Word spread that Joe was a quality speaker and more and more people asked him to speak. The demand became so high that he sold the agency to three of his associates to start his own speaking and consulting company, Joe Bonura & Associates, Inc.

Joe is past President of the Kentucky Speakers Association and a Certified Speaking Professional (CSP), a prestigious designation earned by only 8% of the 3,600 member National Speakers Association. Joe presently serves on the board of directors of NSA.

He is author of the audio learning systems "Three-Dimensional Selling®" and "Turning Customer Satisfaction Into Customer Excitement®." He is author of the book Throw the Rabbit—The Ultimate Approach to Three-Dimensional Selling.




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