When The Saints Go Marching In
by Joe Bonura, CSP
In the Beginning
- It was September 17, 1967, and I was there in Tulane Stadium
when the New Orleans Saints played their first National Football
League regular season game. Atlanta lost the toss, and the Saints
elected to receive. On the kickoff, Saints' running back John
Gilliam ran the ball 94 yards for the first touchdown of the game.
What a way to see my first NFL game!
In the End
- The Saints went on to lose that game, and the losers' limp has
plagued the Saints for their entire NFL history.
- That is, until Monday night, September 25, 2006, the Saints
went marching in to beat Atlanta 23 to 3 in one of the most exciting
football games in NFL history.
What a Difference!
- It has taken over 39 years to repeat the excitement of that
first run. So, what caused the difference? The Saints have had
great coaches (14 of them), great players, and a great stadium.
Inspired by the devastation of Katrina, they were fired up, really
fired up, not with phony hoopla, but with a real and genuine interest
in winning the game. They wanted the people and the city of New
Orleans to have hope again by having something to believe in.
- The Atlanta Falcons ran into Katrina number two. Before the
opening kickoff, the fans knew, the New Orleans Saints knew, the
Atlanta Falcons knew, the whole world knew that the Saints were
going to win the game.
No Offense for Saints' Defense
- This time, Atlanta won the toss and elected to receive. The
Saints’ defensive team made the first score with a blocked punt,
and that scenario rarely happens.
You Have the Power
- You too have the power to experience the same winning attitude
in your sales career. You must simply relight and re-excite yourself
about your company and your product.
Retired or Re-Fired?
- When Zig Ziglar was asked if it was true that he said he was
retired, he answered that the person quoting him misunderstood.
He said that he had been re-fired, not retired. After all, Zig
is only 80 years young.
- So how can you be re-fired? Step back and take a fresh look
at your product or service, and consider the benefits to the customer
and to the world you live in? If you cannot think of any product
benefits, find a new job selling a product that excites you.
Just a Pinch
- Every morning, I pinch myself to be sure that I am not dreaming,
because I love what I do, and I do what I love. My goal is to
help others achieve successful outcomes in their lives, so how
can I not be excited about that?
Two Wonderful Careers
- When I owned my advertising agency, I was in the business of
helping other businesses grow their sales and create jobs for
their communities. I enjoyed the challenges. In the professional
speaking business, I help others to achieve successful outcomes
in their careers.
Serve Someone and Succeed
- Once you remind yourself why you do what you do, set a goal
to serve someone every day.
Strike the Match
- You have the power to fire yourself up. Stop waiting for spontaneous
combustion. If you are not fired up, you are burned out.
No GasNo Go
- Reminding yourself about why you do what you do is like adding
fuel to the fire. I flicked the ignition switch on my barbecue
grill, and the flame would not ignite. After several attempts,
I realized that I had not turned on the gas. No gas—No go.
Magic of the Moment
- The New Orleans Saints learned a lesson that I hope they remember.
On that Monday night, they could have beaten any team in the NFL.
They have to remember how to tap into the magic of that moment.
Go Marching in Today!
- You must do the same. Before each sales call, recall your best
sales success. Recapture the feeling and the experience of a successful
sales call. Then, you will not have to wait until you are a Saint
to go marching in.
Make every day an awesome day!
© 2006 Joe Bonura & Associates, Inc.
To see Joe and hear one of his favorite selling tips,
follow this link to a video he created to share with folks who are
interested in making more sales, or finding a job:
Joe Bonura would be pleased for you to reprint the article text
free of charge (non-exclusively), but asks that you include his
name and contact information:
Joe Bonura & Associates, Inc.
407 Landis Lakes Court
Louisville, KY 40245
(502) 553-1746 phone
About Joe Bonura
His background is unique. Joe owned and operated
a highly successful advertising agency for 18 years. During that
time, he found his advertising campaigns were more effective when
he educated his clients in the areas of sales and service. He
conducted training seminars for his clients as added value. Word
spread that Joe was a quality speaker and more and more people
asked him to speak. The demand became so high that he sold the
agency to three of his associates to start his own speaking and
consulting company, Joe Bonura & Associates, Inc.
Joe is past President of the Kentucky Speakers
Association and a Certified Speaking Professional (CSP), a prestigious
designation earned by only 8% of the 3,600 member National Speakers
Association. Joe presently serves on the board of directors of
He is author of the audio learning systems "Three-Dimensional
Selling®" and "Turning Customer Satisfaction Into Customer Excitement®."
He is author of the book Throw the Rabbit—The Ultimate
Approach to Three-Dimensional Selling.
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