by Joe Bonura, CSP
The Dream Train
When you have completed a task and you want to continue to sharpen
your skills, ask the question, "What Next?" It is the
next step that keeps you moving forward on the right track to increased
success. I am currently reading Steve Jobs by Walter Isaacson, and
it is like reading an action thriller. Steve Jobs was not one to
relax and enjoy his latest accomplishment; he was always asking,
"What Next?" Years ago, when Apple let him go, he started
a new company, NExT. Steve Jobs, always a visionary, motivated others
to join him on his "Dream Train," always on the track
to somewhere. Steve continued to dream his high-tech ideas until
the very end of his life. His very last words were, "Oh, WOW!
Oh, WOW! Oh, WOW!
Is That All There Is?
When I complete this article, I will ask myself, "What Next?"
I will follow that thought throughout the day, and each accomplishment
will open the door to a new personal development. It will compel
me to stay the course to move forward. Too often, we tend to complete
a task and feel that's it for now; we take a break to recoup. We
lose the momentum, and the train has to start up again.
Chew On This
Momentum is the fuel that keeps the train moving forward. During
WWI, William Wrigley was riding on a train with one of his vice
presidents who advised him to discontinue their advertising during
wartime because the company could not obtain the raw material to
make Wrigley's gum. Mr. Wrigley questioned what would happen if
they stopped the train they were riding? Wrigley stated that if
they stopped the train, it would lose momentum and take more effort
and energy to get started again. He was correct; Wrigley continued
to advertise, and after the war, Wrigley's became the leading gum
in the country.
Take Off The Handcuffs (Fearcuffs)
What are the handcuffs or "Fearcuffs" that are holding
you back? Is it fear? Is it energy? Is it lack of knowledge? Whatever
it is, you can overcome the adversity with the momentum key. Momentum
is like a snowball rolling down a hill; the farther it rolls, the
bigger it gets, and the faster it goes.
Take Immediate Action
Decide what is keeping you on the sidelines, while others move
forward to create a better life for themselves and their families.
Once you know what chains are holding you to the wall, decide to
break the chains and take immediate action. One action step at a
time will build your momentum, and once your success train is rolling
down the track, it will be difficult to stop. When you recognize
your "Fearcuffs," do not flee from them; run toward the
obstacles and conquer them head-on. Make a decision now and follow
(F.E.A.R.) False Evidence Appearing Real
If fear is holding you back, then "do the thing you fear to
do, and the death of fear is certain," a quote from Ralph Waldo
Emerson. Because I had a fear of flying on airplanes, I became a
pilot and now I love to fly. It is my favorite thing. One benefit
is that I can get lots of work and reading done at 30,000 feet with
no interruptions. To conquer my fear further, I have done aerobatics
in a small plane. Flying has become a respite instead of a "Fearcuff"
in my life.
The Energy Train
If you feel that you lack the energy to move forward, start your
day with a daily multiple vitamin and vigorous exercise. I drink
a "Zija Smart Mix" as soon as I awake. It is an awesome
vitamin supplement that is readily absorbable and gives me an energy
boost. I start with a daily exercise program, walking two miles
on my treadmill, then I work out on my "Total Gym," before
hitting a speed bag (my wife loves that one at 5:00 AM). By the
time most people are hitting the alarm reset button for the third
time, I am energized and ready to tackle another day of unlimited
opportunity. You do not lose the battle against success and aging;
many never wage the battle. Because I have the momentum of a planned
program, I feel compelled to follow my routine.
Is your problem lack of knowledge? When motivational guru Earl
Nightingale stated (on his daily radio broadcast) that public speaking
is an important element to success, I remembered that my public
speaking experience was a disaster. I tried to speak before my high
school senior class, and lost my voice. I took immediate action
to take a public speaking course, and today I earn my living as
a professional speaker, presenting before thousands of people every
So now you are ready to board your own personal "Dream Train."
Before you get on board, pack your bags with the right tools. The
world is waiting for you if you are willing to make the right choices
and take massive action. Your possibilities are unlimited if you
open your mind to the cornucopia of opportunity that is waiting
for you to take action. If it is going to be, it is up to you. Stop
waiting for fate or someone else to determine your future. When
the conductor yells, "All Aboard," run toward the train
and take the leap. By the way, pick the first class car. You deserve
© 2012 Joe Bonura & Associates, Inc.
To see Joe and hear one of his favorite selling tips,
follow this link to a video he created to share with folks who are
interested in making more sales, or finding a job:
Joe Bonura would be pleased for you to reprint the article text
free of charge (non-exclusively), but asks that you include his
name and contact information:
Joe Bonura & Associates, Inc.
407 Landis Lakes Court
Louisville, KY 40245
(502) 553-1746 phone
About Joe Bonura
His background is unique. Joe owned and operated
a highly successful advertising agency for 18 years. During that
time, he found his advertising campaigns were more effective when
he educated his clients in the areas of sales and service. He
conducted training seminars for his clients as added value. Word
spread that Joe was a quality speaker and more and more people
asked him to speak. The demand became so high that he sold the
agency to three of his associates to start his own speaking and
consulting company, Joe Bonura & Associates, Inc.
Joe is past President of the Kentucky Speakers
Association and a Certified Speaking Professional (CSP), a prestigious
designation earned by only 8% of the 3,600 member National Speakers
Association. Joe presently serves on the board of directors of
He is author of the audio learning systems "Three-Dimensional
Selling®" and "Turning Customer Satisfaction Into Customer Excitement®."
He is author of the book Throw the Rabbit—The Ultimate
Approach to Three-Dimensional Selling.
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