Weigh In And Win
by Joe Bonura, CSP
WOW, THAT WAS HEAVY
Recently while shopping with my wife at Macys, we purchased
some drinking glasses, and I volunteered to carry them to the car.
When we arrived at the car, I mentioned to her how heavy the box
was. I weighed the box on our scale at home, and the glasses weighed
a full twenty pounds.
TIME TO BRAG
Suddenly, it dawned on me that I had been personally carrying that
extra weight every day for several years. Earlier that week, I celebrated
the fact that I lost a little over 22 pounds on the Weight Watchers
program. I lost about two pounds a week. Hope you dont mind
if I do a little bragging?
PRACTICE WHAT YOU PREACH
My digital scale was creeping up on me for several years, and when
I hit 197 pounds, I decided to fulfill my commitment to never weigh
over 200 pounds. My wife had had success with the Weight Watchers
program many years ago and has maintained her weight ever since.
So, I decided to practice what I preach in my seminars: you can
accomplish anything that you want, if you take it one day at a time.
THE POINTS POINT THE WAY
Great habits equal great results. I had to stick to 31 points a
day (the WW system). I could earn bonus points each day by exercising.
Weight Watchers also allows an additional 35 bonus points per week
to splurge a little. I am from New Orleans, a city whose motto is,
We dont eat to live; we live to eat.
I SCREAM FOR ICE CREAM
I had to call on all the discipline I could muster to stay to my
31-plus points a day. I walked for thirty minutes every day in order
to earn my extra points. Instead of stopping at my favorite ice
cream shop on the way home, I often reminded myself that I had a
delicious one-point Weight Watchers Giant Fudge Bar in the freezer
TWO AT A TIME
After checking my weight at the end of the first week and excitedly
noting that I lost two pounds, I was encouraged to continue the
program for another week. I was participating in the on-line program,
and I faithfully entered my new weight each Sunday.
DIGITAL KUDOS FOR ME
The computer program gave me digital kudos for every success, and
when I hit a milestone, little stars danced on the screen accompanied
by upbeat background music. When I was a kid at school, I enjoyed
times when the teacher gave me a gold star for special achievements,
so this WW program gave me the same feeling of encouragement to
continue the weight loss. When I reached my ultimate goal of 175
pounds, I thought the computer was going to start dancing because
I sure did.
DID I SAY DISCIPLINE?
So, what does all of this have to do with selling? Everything!
It takes discipline:
- To be a good sales person
- To make your points (calls) every day
- To keep track of your results
- To keep going even when you fail or stray from your goal
- To set a sales goal and follow it
- To try new options (foods) for old routines
- To make the extra calls (earn extra points)
- To form new habits and to stay with them
YOU ARE THE STAR
And just as with a weight loss program, you will get a star every
week for achieving your mini goals until you reach your overall
goals for the year. The only difference in selling versus a weight
loss program is that after you reach your sales goal, you set a
new goal and work toward that goal until you achieve it.
What are you weighting for? Get started today. It takes
only a small daily dose of discipline.
© 2011 Joe Bonura & Associates, Inc.