"To Be Or Not To Be"

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by Joe Bonura, CSP


Life or Death

In Shakespeare's play Hamlet, Hamlet discovered that his uncle murdered his father and married his mother. Then he utters the immortal words, "To be or not to be? That is the question." He was contemplating whether to live (To Be), or to take his own life (Not To Be).

Mirror, Mirror on The Wall

We face that same question every day, although it may not pertain to ending one’s life. It pertains to the life changing decisions we make on a daily basis. The question becomes, "To Be All That I Can Be, or Not To Be All That I Can Be?" You are faced with that dilemma every morning when you glance at yourself in the bathroom mirror.

Not Is Not an Option

Not responding to the query is a form of career suicide. What would it take to be all that you can be? What three things can you do today, so that you can reach your full potential? What is it that is keeping you from becoming what God has intended for you to become? In other words, how can you take the word "Not" out of the equation?

Moments = Momentum

The moment to moment decisions, that you make, will determine the momentum that will carry you into your future. I have a daily exercise routine every morning. After I finish on the treadmill, and before I move on to my Total Gym exercises, I prepare the coffee so that it will be ready for me to savor when I sit down to do my daily reading.

No Button - No Coffee

This morning I put the coffee and water in the coffee maker, and after my Total Gym workout, I noticed that I did not smell the familiar, comforting aroma of the coffee. When I approached the coffee maker, I discovered that the cup was empty. It was then that I realized that I forgot to press the button. No button . . . No coffee.

No Action - No Reaction

How often do you forget to press the button, and yet, you expect results? No action - No reaction. What buttons could you press that will give you a savory “cup of day?” The sad thing is that most of us know what buttons to push, yet we do not push them. It takes effort to press the button, and many of us do not want to make the effort.

Start Pressing Life's Buttons

Here are some areas to press the button and have a forever-impact on your life.

Press the button on your wake-up alarm thirty minutes earlier beginning tomorrow and you will end up with 10,950 more minutes of life in just one year.
Press the button on your phone and make at least 10 dials today to new and past customers.
Press the button on your reading lamp and spend an extra thirty minutes a day learning something new.
Press the button on the CD player in your car and motivate yourself to have an awesome day.
Press the button on your refrigerator to get fresh vegetables and fruit to munch on, instead of pressing the button on the candy machine.
Press the button on your thankfulness and show appreciation for living in the greatest period of opportunity in the history of the world.
Press the button on your generosity and give some of your time and money to helping others.
Press the button on your kindness and do something special for someone today without any expectation of getting something in return.
Press the button on your prayer time and pray for someone who is hurting.
Press the button on your computer and send out 5 encouraging e-mails to friends and family.
Press the button and laugh at least ten times today.

It Is Easy

I love the office equipment giant Staples’ Easy Button commercial. Simply press the button to making your life easy. Getting things done is accomplished by simply beginning. Make the small effort of pressing the right buttons.

No If's or When's

Stop saying I will press the button "if" or I will press the button "when." Stop waiting for conditions to change. You change, and conditions will change. Press the button now, and incredible possibilities will appear before your very eyes.

Your Cup Of Life

If you feel that your cup of life is empty, perhaps you forgot to press the button!

© 2012 Joe Bonura & Associates, Inc.

To see Joe and hear one of his favorite selling tips, follow this link to a video he created to share with folks who are interested in making more sales, or finding a job:



Joe Bonura would be pleased for you to reprint the article text free of charge (non-exclusively), but asks that you include his name and contact information:

Joe Bonura
Joe Bonura & Associates, Inc.
Website: www.bonura.com
407 Landis Lakes Court
Louisville, KY  40245

(502) 553-1746 phone

E-mail: joe@bonura.com

About Joe Bonura

His background is unique. Joe owned and operated a highly successful advertising agency for 18 years. During that time, he found his advertising campaigns were more effective when he educated his clients in the areas of sales and service. He conducted training seminars for his clients as added value. Word spread that Joe was a quality speaker and more and more people asked him to speak. The demand became so high that he sold the agency to three of his associates to start his own speaking and consulting company, Joe Bonura & Associates, Inc.

Joe is past President of the Kentucky Speakers Association and a Certified Speaking Professional (CSP), a prestigious designation earned by only 8% of the 3,600 member National Speakers Association. Joe presently serves on the board of directors of NSA.

He is author of the audio learning systems "Three-Dimensional Selling®" and "Turning Customer Satisfaction Into Customer Excitement®." He is author of the book Throw the Rabbit—The Ultimate Approach to Three-Dimensional Selling.




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