"The Sun Is Shining"

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by Joe Bonura , CSP

The Weather Was Bleak

The weather was bleak and overcast as I was flying my Cessna 210 out of Bowman Field Airport in Louisville. I had received word the day before that my advertising agency had lost our largest account.

Rain, Rain Go Away

The rain started to pour just before takeoff. We took off from runway 19 with the rain pounding on the windshield and the wind kicking the Cessna from side to side. The turbulence was moderate at first, and then became worse as we climbed. The plane was shuttering and bobbing up and down.

Shining Bright

Suddenly we broke through the top of the clouds at 10,000 feet, and the sun was shining bright above the ocean of clouds. It was a great reminder that no matter how bad the storm, the sun is still shining above the fog of rain.

Break Through

I especially needed that lesson because it raised my spirits. My company was going through a tough time, but if I kept flying and did not give up, I would break through the adversity, and the sun would shine again. I did not give up, and 12 years later, the ad agency was the second largest in Louisville, Kentucky. We broke through the clouds, and the sun was shining.

From Sunshine to Rain

Last February when I returned home from a speaking engagement in Hawaii, my wife picked me up at the airport. She informed me that our daughter Ann had received the results of her mammogram, and they were not good. Ann was told that she needed to have a biopsy to see if the spots were malignant. One week later she was in surgery, and the results showed that she had breast cancer. Sometimes the storms in life are far more devastating than the storms of mother nature.

Attitude Determines Altitude

Her attitude throughout her ordeal of chemotherapy, hair loss, and radiation was an inspiration to thousands of people. Here is a link to the video she did when she started to lose her hair. She had a hair shaving party with several friends and relatives present to lend their support.

Click here: Annie's Hair Shaving Party on Godtube

Helping Others Cope

I have also included the most current blog she shared with her friends and family. She is now cancer free and actively helping cancer patients with their physical fitness and nutrition. She has turned the word disease into "at-ease" for herself and many other men and women.

Click here: Caringbridge

Trust the Instruments

Pilots know to trust the instruments when flying in situations with no visibility. As a parent, going through Ann's ordeal was not an easy thing to watch. I remembered the day that I flew out of Louisville in the storm and how great it felt when we broke out of the clouds. I decided to trust the instruments, and so did Ann.

© 2015 Joe Bonura & Associates, Inc.

To see Joe and hear one of his favorite selling tips, follow this link to a video he created to share with folks who are interested in making more sales, or finding a job:



Joe Bonura would be pleased for you to reprint the article text free of charge (non-exclusively), but asks that you include his name and contact information:

Joe Bonura
Joe Bonura & Associates, Inc.
Website: www.bonura.com
407 Landis Lakes Court
Louisville, KY  40245

(502) 553-1746 phone

E-mail: joe@bonura.com

About Joe Bonura

His background is unique. Joe owned and operated a highly successful advertising agency for 18 years. During that time, he found his advertising campaigns were more effective when he educated his clients in the areas of sales and service. He conducted training seminars for his clients as added value. Word spread that Joe was a quality speaker and more and more people asked him to speak. The demand became so high that he sold the agency to three of his associates to start his own speaking and consulting company, Joe Bonura & Associates, Inc.

Joe is past President of the Kentucky Speakers Association and a Certified Speaking Professional (CSP), a prestigious designation earned by only 8% of the 3,600 member National Speakers Association. Joe presently serves on the board of directors of NSA.

He is author of the audio learning systems "Three-Dimensional Selling®" and "Turning Customer Satisfaction Into Customer Excitement®." He is author of the book Throw the Rabbit—The Ultimate Approach to Three-Dimensional Selling.




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