"The Pebble Effect"

Bonura.com Home

by Joe Bonura


Ouch That Hurts!

On my walk this morning, I felt a small pebble in my shoe. Initially, it was just a small irritation, but as I continued, the rock seemed to get bigger and bigger. I finally sat down to remove it from my shoe, and when I found the rock, I was amazed that it was so small. To appreciate that a tiny rock caused such a big irritation, I was forced to take action.

Rock And Roll

I want to be the rock in your shoe to irritate you until you respond with positive exertion. I want to excite you to the possibilities that are waiting for appropriate action. Just for today, I want you to do something that you have been procrastinating.

Guilty As Charged

Put together a list of prospects to call on. I want you to feel the guilt when you pass by that business that you wanted to approach, but you failed to do so. Pick up the phone and make that call that you have been putting off. Make at least ten phone sales calls today. Are you starting to feel the pressure? I hope so.

Get Ridder Twitter

Stop wasting time straightening your desk or checking your e-mail for the tenth time. Get ridder twitter for one day. Throughout the day, stop and ask yourself, "Is what I am doing goal achieving or tension relieving?" If your action is tension relieving, what can you do to make it a goal achieving activity? Goal achieving activities produce long term financial security, while tension relieving activities produce failure and frustration. Stop twittering around. Am I coming through strong enough?

Open Your Eyes

Make up your mind that today is going to be the most productive day for you since 2009 opened its sleepy eyes. Open your sleepy eyes and see the possibilities instead of the obstacles. Try this today, and hopefully, tomorrow you will not crawl back into your old habits and watch the competition succeed while you sit on the sidelines. Today you are going to be the master of your destiny; today you are going to make new rules to live by - just for today, of course.

Keep Moving Forward

Success belongs to those who take action. So just for today, keep moving forward from the time you wake up until the time you retire at night. Make each step you take a step in the right direction, a step that will move you forward in your sales career. Do not look back for one minute, but keep looking ahead with positive expectation. Expect success today, and experience the exhilaration of real sales leaders. Just for today.

Ask The Right Questions

Ask yourself challenging questions. What would be the best use of my time? How can I throw the rabbit and get an appointment with that big client I have been wanting to see? Who could I network with today? How does my elevator speech sound? Why should customers do business with me instead of the competition?

Give Your Brain A Fillup

Read a chapter from a sales or motivational book today. Listen to a motivational CD. Sign up to take a course on sales or marketing. Avoid negative people. Give your brain a motivational fillup. Just for today.

Your Legacy Begins Now

Visit a cemetery and realize that life is short and you have to make the best of every day, especially today. You will not see many grave markers with over 100 years carved in the headstone. How are you living the dash between your birth and death date? Today is the dash, and your legacy is up to you.

Who Do You Love?

Today carve out some time to spend with those you love. If you have pushed yourself to be the best that you can be, then you will not feel guilty about spending quality time with your family and friends. You earned the right to enjoy yourself, and they will see the difference in the confidence you exude.

Rock On!

And when today is over, and you take off your shoes, leave the pebble in your shoe. You will feel so successful from today's successes that you will want to do it again tomorrow. Today and all of your tomorrows will add up to a successful business career. I trust that I irritated you enough to take action. Rock on!

© 2009 Joe Bonura & Associates, Inc.

To see Joe and hear one of his favorite selling tips, follow this link to a video he created to share with folks who are interested in making more sales, or finding a job:



Joe Bonura would be pleased for you to reprint the article text free of charge (non-exclusively), but asks that you include his name and contact information:

Joe Bonura
Joe Bonura & Associates, Inc.
Website: www.bonura.com
407 Landis Lakes Court
Louisville, KY  40245

(502) 553-1746 phone

E-mail: joe@bonura.com

About Joe Bonura

His background is unique. Joe owned and operated a highly successful advertising agency for 18 years. During that time, he found his advertising campaigns were more effective when he educated his clients in the areas of sales and service. He conducted training seminars for his clients as added value. Word spread that Joe was a quality speaker and more and more people asked him to speak. The demand became so high that he sold the agency to three of his associates to start his own speaking and consulting company, Joe Bonura & Associates, Inc.

Joe is past President of the Kentucky Speakers Association and a Certified Speaking Professional (CSP), a prestigious designation earned by only 8% of the 3,600 member National Speakers Association. Joe presently serves on the board of directors of NSA.

He is author of the audio learning systems "Three-Dimensional Selling®" and "Turning Customer Satisfaction Into Customer Excitement®." He is author of the book Throw the Rabbit—The Ultimate Approach to Three-Dimensional Selling.




Seminars | Audio Samples | Articles | Products | Clients |Throw The Rabbit | About Joe | Order | Contact Info | Home