Run For The Roses!
by Joe Bonura, CSP
Are You On A Treadmill?
You can have, be, or do anything that you desire in life if, and
it is a big IF, you know what you want to have, be, or do. Most
people are like a gerbil on a treadmill instead of an expressway;
they keep moving, but they do not seem to get anywhere. This applies
to planning your day, as well as planning your life.
Just Get Moving
Each day gives you a new opportunity to change your life and move
forward, or in some cases, to just move, period! The first thing
that you do in the morning is to open your eyelids, and that is
the first choice you make when the sun comes up or the alarm goes
Open Your Eyes
If you make another decision, to close your eyes and roll over
and go back to sleep, you have already joined the average-person
group. The average, ordinary person lives life and just gets by,
while the successful person wakes and is on the go immediately.
The Early Bird Gets The Worm
When I owned an advertising agency, I contemplated my competition
still lying in bed while I was on my daily run at 5:00 AM; I already
had a head start on the other agencies. It felt good to know that
after my three-mile run, I would be dressed and in my office by
6:30 AM. To save additional time, I had a shower installed in my
Get Up And Get Started
Your first choices in the morning can, and will, set the tone for
the rest of the day. If you plan your day the night before, you
will be up and running without any wasted time, and since time is
your greatest asset, why waste it while you try to figure how to
start your day?
It Is Just Horse Sense
The 2009 Kentucky Derby was won by a 50 to 1 long shot. I was not
in Louisville for the race, but if I had bet on the race, I would
have pocketed $74 on a $2 bet. I know that I would have won because
I have a fail-proof system (well, almost) for betting on a sloppy
or wet track. Since the favorite very seldom wins when track conditions
change, I bet $2 on every horse in the race, except the favorite.
All Bets Are Off
A wet track changes everything, especially when there are 19 great
horses in the race. When track conditions changed and all bets were
off, jockey Calvin Borel woke up ready to change Kentucky Derby
history. Mine That Bird and Louisiana jockey Borel had to beat 18
other horses including the favorite, just as you must triumph over
other sales people in jockeying for the sale. Kentucky-bred Mine
That Bird pulled off the second biggest upset in Kentucky Derby
history, winning by 6 ¾ lengths. Do not allow the pundits,
the odds makers, or the economy, to determine your success.
Run On A Sloppy Track
I like it when the economy is like a sloppy track: all bets are
off, and the field is leveled. The situation provides greater opportunity
for those with a positive mental attitude. You must be alert and
ready to act when the time comes. You win the race by constantly
keeping your health, your attitude, and your skills on alert mode.
Enjoy The Fruits Of Your Labor
When my energy is low or when I am ill, I do not feel like making
sales calls, so I take care of myself physically. I make every effort
to eat the right foods, to exercise every day, and to follow a good
vitamin regimen. You do not normally lose your health all of a sudden;
you lose in each unhealthy action at a time. So what if you make
millions, if you can not enjoy the fruits of your labor because
you neglect your physical development.
Things Are Looking Up
It is unproductive to be in great shape if you do not have a winning
attitude. My friend Rich Wilkins says that your attitude determines
your altitude. As a former pilot, I know that the attitude of a
plane determines whether it will fly up or down, and so it goes
with your mood or outlook. Will it be up or down? Read positive
material every day, and fill your mind with mental vitamins to keep
your attitude positive. What goes into your mind is what you can
expect to emerge in your actions. James Allen said that we become
what we think about. Think positive, energizing thoughts every day.
Open Your Heart
If you were having open heart surgery, would you want a surgeon
who is skilled or one who is just getting by? I made that decision
a few years ago for a mitral valve repair on my heart. After researching
doctors at the Cleveland Clinic, I decided on the best available,
Dr. Michael Banbury, who performed in excess of ten surgeries a
week using the procedure that I needed. After reading several articles
that he had written on the subject, I entered the surgery with confidence
that he would provide excellent results for my health issue. Four
weeks after my open heart surgery, I was presenting before an audience
with total confidence that I would endure the duration of the engagement.
Look Sharp, Stay Sharp, Be Sharp
Based on your knowledge and ability to provide your product or
service, would someone select you as their sales representative?
If they researched you and your product or service, would you be
their choice for confident results? What are you doing to hone your
product, sales, and customer service skills? Give your prospective
clients a good reason to select you and your company.
Make Things Happen
Get off the treadmill (except to exercise), and get on the right
track. Take to the track and take action now. Imagine the track
announcer waking you, instead of your alarm clock waking you. See
the starting gate open, and the announcer says, "And he is/she
is off and running." It is time for you to move to the front
of the pack. Make success happen, instead of waiting for success
© 2009 Joe Bonura & Associates, Inc.