REACH FOR THE STARS
by Joe Bonura, CSP
Just Write It Down
Recently, during my customer service training program, I asked
my audience to write down their goals. I told them to make a list
of everything they wanted to have, to be, or to do. I told them
that it was possible to achieve almost anything if they would just
write it down.
After noticing the skeptical looks, I told the story of a young
lady who was also skeptical about my assignment. She told me that
she was not convinced that simply by writing her list she would
be successful, but she made her list anyway. She and her husband
very much wanted to buy a new home, and even though she did not
believe in the process, she wrote it down anyway.
Here Is the Money, Honey
At the follow-up session thirty days later, she eagerly entered
my class to relate to me that she had told her mother about the
silly task of writing down her goal of buying a new home. Her mother
mentioned it to her aunt who admitted that she was going to give
her niece a nice inheritance when she passed away, but decided instead
to give the money to her immediately so that she could see their
joy in getting a new home. If she had not written down her dream,
she would not have mentioned it to her Mom, and consequently, she
would still be saving for the down payment of a new home.
The Tax Man Cometh
Another young lady in the class reluctantly wrote down that she
wanted furniture for her living room, and amazingly, the new furniture
was now sitting in her living room. When I asked how she accomplished
her goal so quickly, she said that two days after our session, she
received a tax refund in the mail. Although she would have received
the tax refund anyway, because she wrote down her desire for new
furniture, it was foremost in her mind, so she spent the money on
furniture instead of groceries.
Believe and Achieve
After hearing these success stories, my audience listed their
dreams on paper, and I asked the class to reveal some of their goals.
One person said that she wanted to take a trip to Scotland, so I
asked her friend to be her accountability partner. Her first assignment
was to visit a travel agent for a brochure and the cost for making
the journey. How can you make plans to do something if you do not
know what your investment will be?
God Bless America
I asked a young man sitting across the room, and he said proudly
that he wanted to be a Navy Seal and would commit himself to doing
whatever it takes to achieve it -- not an easy task. After seeing
his determination, we can feel a bit safer knowing there are dedicated
people, like this young man, volunteering to protect us.
She Had the Voice
Finally, I asked a young lady who was a housekeeper at the client
hotel where I was speaking, and she said that she would like to
sing on TV on "The Voice." She wanted the audience to
hear her sing so that she could get a job singing in a nice lounge.
It Took Guts
I handed her the microphone and asked her to show the 150 people
in the room how well she could sing. Although initially hesitant,
when she belted out a song, she received a standing ovation. She
was incredibly talented.
Before I wrapped up my presentation to the audience, the Hotel
General Manager asked to say a few words. He directed his attention
to the young lady who sang, and he told her that as the hotel had
several lounges in their hotel chain, he would like for her to sing
for their hotel guests in one of their lounges. She did not have
to appear on "The Voice," and she achieved her dream job
in less than 30 minutes.
Make It Known
She simply wrote down her goal and mentioned it in front of the
right people. Two questions: 1. What if she had not written down
her goal to sing? 2. What if she had not been bold enough to mention
her talent before the class, and then to willingly perform before
What is holding you back? Do not be afraid to dream too big; most
people dream too small. Leo Burnett, one of the former greats in
the advertising business, said that we should reach for the stars,
and at least, we will not come up with a handful of dirt.
It is time to start reaching . . .
© 2013 Joe Bonura & Associates, Inc.