"Play A New Tune"

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Play A New Tune
by Joe Bonura, CSP


Waiting To Be Played

Are you a vinyl record waiting to be played?

Basement Treasures

After our last move, I rediscovered my vinyl record collection. With the advent of cassettes, CD’s, and now MP3’s, my extensive vinyl record collection was relegated to the basement storage area because we did not have room to display them upstairs.

A “Man Cave”

As soon as we were settled in our new home, I quickly staked out a “Man Cave” area in the basement where I could display my 3,000 books and over 100 vinyl record albums. I purchased a record player at a charity auction, and I was now set!

Beethoven Rocks

The phonograph gave me the opportunity to reacquaint myself to the great recordings in my collection. During my morning exercise time in my lair, I enjoyed the splendor of Beethoven’s nine symphonies conducted by Arturo Toscanini.

Buried Alive

As the phonograph needle touched the vinyl record, the sound of the two masters filled the room, and it immediately dawned on me that the music had been there, buried in my basement, waiting to be released by the needle.

The Basement Of Your Mind

Is there brilliant music inside of you waiting to be played? When did you discard the phonograph of enthusiasm and store the music? It is time to look inside the basement of your mind and rediscover the excitement of accomplishment. It is time to stop living with your brakes on and to move toward something new and exciting: change your jaded attitude toward life and wake up the dormant song that is waiting for you to drop the needle.

Let The Music Out

Stephen Foster, song writer and composer of “My Old Kentucky Home,” wrote over two hundred and fifty songs, and yet, on a cold January night at Belleview General Hospital in New York City, he died because of a drinking problem. A friend claimed his body and found a slip of paper in his pants pocket with the words of an unfinished song. Stephen Foster died with some of his music still in him. You too have music inside of you waiting to be played, but are you listening?

Never Too Old

Grandma Moses, famous for her paintings of rural America, began painting when she was well into her seventies. In a thirty year span, she painted more than 3,600 canvasses. Not bad for someone who did not start her inner journey till late in life! She became so famous in her heyday that at 88 years old, she was named “young woman of the year” by Mademoiselle Magazine. On her 100th birthday, she was again honored by the New York Governor Nelson Rockefeller when he declared her special day, “Grandma Moses Day” in New York City. If she had not picked up a paintbrush and started painting, we would have missed the art of Grandma Moses, and her work would have only remained in the basement of her mind.

Never Too Young

Bill Gates has been listed as one of the richest men in the world. When Gates was just thirteen years old, he became interested in computer technology. He would eventually turn that interest into one of the world’s greatest fortunes. Throughout his brief time at Harvard, he spent most of his time working with computers instead of attending class, and it was at Harvard that he became friends with Paul Allen. In November of 1975, Bill Gates and Paul Allen formed a company called Micro-Soft (later to become known as Microsoft). We all know the rest of this success story. It is not age that determines where you will thrive and prosper; it is finding your passion, working toward a goal, and then beginning the journey.

Now Is The Right Time

When should you start this new journey of discovery? Take a clue from Ralph Waldo Emerson:

“This time, like all times, is a very good one, if we but know what to do with it. I ask not for the great, the remote, and the romantic. Give me insight into today, and you may have the antique and future worlds.”

Just Begin

Begin right now. Find your own “Cave.” Listen to the music within, and play a new tune.


© 2011 Joe Bonura & Associates, Inc.

To see Joe and hear one of his favorite selling tips, follow this link to a video he created to share with folks who are interested in making more sales, or finding a job:



Joe Bonura would be pleased for you to reprint the article text free of charge (non-exclusively), but asks that you include his name and contact information:

Joe Bonura
Joe Bonura & Associates, Inc.
Website: www.bonura.com
407 Landis Lakes Court
Louisville, KY  40245

(502) 553-1746 phone

E-mail: joe@bonura.com

About Joe Bonura

His background is unique. Joe owned and operated a highly successful advertising agency for 18 years. During that time, he found his advertising campaigns were more effective when he educated his clients in the areas of sales and service. He conducted training seminars for his clients as added value. Word spread that Joe was a quality speaker and more and more people asked him to speak. The demand became so high that he sold the agency to three of his associates to start his own speaking and consulting company, Joe Bonura & Associates, Inc.

Joe is past President of the Kentucky Speakers Association and a Certified Speaking Professional (CSP), a prestigious designation earned by only 8% of the 3,600 member National Speakers Association. Joe presently serves on the board of directors of NSA.

He is author of the audio learning systems "Three-Dimensional Selling®" and "Turning Customer Satisfaction Into Customer Excitement®." He is author of the book Throw the Rabbit—The Ultimate Approach to Three-Dimensional Selling.




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