"Perfect Practice Makes Perfect

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Perfect Practice Makes Perfect
by Joe Bonura, CSP


The Best Ever

As I listen to a recording of the late, great Luciano Pavarotti sing some of my favorite arias, I speculate that he was the best tenor ever. So, what does it take to be the best ever? Although he had a natural talent, he had something else that was more important: He had discipline.

What A Difference A Day Makes

He related in his biography that he practiced three hours a day. If he did not practice three hours a day, he could tell the difference, and if he missed practicing more than a day, his audience noticed it.

Real Hell

What is it that makes great people great? Even though they are blessed with a natural talent, they are willing to work harder at being the best that they can be. This is true in any endeavor. If you feel that you are just a sales person, I counter that there is no such thing as “just a sales person,” unless you are willing to settle for less than you were meant to be. Real hell would be to die and see what you could have accomplished with the talent you were blessed with.

Be Ready, Willing, And Able

Wake up and smell the success that is waiting for you. Are you willing to make the effort? Too many people sit back and watch others do the work, and then expect to have the same benefits. Rich DeVos, co-founder of Amway, stated that most people have equal yearnings for other people’s earnings.

How Far Can You Go?

Be willing to go beyond what you perceive as your capabilities. You will be surprised at how far you actually can go. This is “the second wind.” As I was walking one day, I reached the one-mile mark, and I was ready to turn back. I was tired, short winded, lethargic, and just did not feel like completing my daily three-mile jaunt. A voice in my head (I think it was Jillian Michaels from the hit TV program “The Biggest Loser”) kept repeating in my inner ear, “Come on – pick up the pace – you will meet your second wind.” I pushed on, and sure enough, I felt exhilarated and energized by the time I finished the second mile. When I arrived home, I was ready to run a marathon.

Make The Effort

If effort equals success, are you willing to make the effort? I feel the same second-wind phenomenon occur when I am making sales calls. I really do not want to make another dial, but I force myself to do it, and then I am in the mood, and my wife pleads for me to come to dinner. The more that I persist in making calls, the more practice I get, and the more results I achieve.

Get Noticed

You will realize success with each call that you make. Practice does not make perfect, but perfect practice makes perfect. Are you putting in the time and effort to reach your goals? If you are putting in the time and exerting your best, just as Pavarotti did, you will notice it, as will your customers.

Go The Extra Mile

Make a commitment that you are going to go the extra mile every day. The extra mile will put a smile on your face, a spring in your step, and money in the bank. Become your own personal motivator.


© 2010 Joe Bonura & Associates, Inc.

To see Joe and hear one of his favorite selling tips, follow this link to a video he created to share with folks who are interested in making more sales, or finding a job:



Joe Bonura would be pleased for you to reprint the article text free of charge (non-exclusively), but asks that you include his name and contact information:

Joe Bonura
Joe Bonura & Associates, Inc.
Website: www.bonura.com
407 Landis Lakes Court
Louisville, KY  40245

(502) 553-1746 phone

E-mail: joe@bonura.com

About Joe Bonura

His background is unique. Joe owned and operated a highly successful advertising agency for 18 years. During that time, he found his advertising campaigns were more effective when he educated his clients in the areas of sales and service. He conducted training seminars for his clients as added value. Word spread that Joe was a quality speaker and more and more people asked him to speak. The demand became so high that he sold the agency to three of his associates to start his own speaking and consulting company, Joe Bonura & Associates, Inc.

Joe is past President of the Kentucky Speakers Association and a Certified Speaking Professional (CSP), a prestigious designation earned by only 8% of the 3,600 member National Speakers Association. Joe presently serves on the board of directors of NSA.

He is author of the audio learning systems "Three-Dimensional Selling®" and "Turning Customer Satisfaction Into Customer Excitement®." He is author of the book Throw the Rabbit—The Ultimate Approach to Three-Dimensional Selling.




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