OH, LUCKY DAY
by Joe Bonura, CSP
My Check Is In the Mail
Today is my lucky day! I received an email that says that I have
been chosen to receive a $5,000,000 reward. All I have to do is
provide the sender with information on how to access my checking
account so that they can deposit my check.
Only Fools Rush In
It is my lucky day because I am not foolish enough to believe
the scam. Yet there are many people who fall for these deceptions.
That is why the fraudulent emails continue. Some people foolishly
respond only to find their checking accounts hacked and empty.
Surprise, Surprise, Surprise
Everyone is looking for the shortcut to success and riches. As
Gomer Pyle would say, "Surprise, Surprise, Surprise" --
there is no shortcut. Yes, one in one hundred million will win the
lottery and most of them are broke within five years after they
won. Money that comes too easily goes too easily.
Steve and Steve
Steve Jobs and Steve Wozniak were not successful overnight; it
took years, failures, frustration, and out-of-the-box thinking for
them to realize their dreams. If you have a chance, read Walter
Isaacson's book, "Steve Jobs," and you will discover that
it was the journey that made Jobs' and Wozniak's lives interesting
Step By Step
The sure way to success is to know where you are going, and then
set out on the journey one step at a time. Through daily efforts
and the ticking of the clock, you will be well on your way to the
When I was 16 years old, my brother-in-law was a pilot in the
United States Air Force, based in Sacramento. He and my sister decided
to take me and my younger sister for a visit to their home in California.
Along The Way
When I heard that we were going to California, I could hardly
wait to get to Sacramento. Little did I know that the real thrill
of the journey was the journey itself. We stopped at Carlsbad Caverns,
the Painted Desert, the Grand Canyon, and many fantastic stops along
the way. Arriving in Sacramento was almost anti-climactic.
Enjoy the Journey
When I opened my advertising agency in 1972, I realized that all
the years that I spent dreaming and planning were as much fun and
fulfilling as opening my doors for business on June 21, 1972. It
was the journey that I enjoyed.
The Greatest Tenor Ever
The "Journey Principle" applies to all the areas of
our lives. My wife and I were excited about seeing and hearing in
person the late great opera singer Luciano Pavarotti. We made reservations
to see him at the San Francisco Opera House, and we spent a week
in San Francisco prior to his performance. We enjoyed our week in
San Francisco as much as we enjoyed seeing the great tenor perform.
Stop Microwave Mentality
Thank goodness for delays in gratification. It causes us to appreciate
the experience and to acquire patience. Many of us lack patience
in this microwave-mentality society that we live in. Set the goal,
be patient, and enjoy the journey. You will savor and appreciate
the stops along the way.
© 2013 Joe Bonura & Associates, Inc.