"Now Power"

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Now Power
by Joe Bonura, CSP


Patience, Guts, And Strength

As I was watching an ice climber on TV, I was amazed, impressed, and a little frightened for the climber. Climbing an ice floe takes patience, guts, and strength.

Now Is The Important Thing

The climber moved up the side of the ice one pick at a time. He did not move to the next step until he was totally secure with where he was, and he did not go back and repeat his last step. The only thing that was important was—now.

Live In The Moment

He could miss the next pick and fall off the face of the mountain. If he had missed his last pick, he would not be where he was at the moment. Before he plunged the point of his climbing axe into the ice above him, the climber had to live in the moment.

Expect The Unexpected

This present moment is the only one we can be sure of because the unexpected can happen at any time. As I sit here writing this month's article, I can hear the sound of jet planes flying over the hotel, located across from Sea-Tac Airport in Seattle, Washington.

Your Last Moment In Time?

A friend of mine was staying at a hotel in New Orleans across from Moisant Field (now Louis Armstrong New Orleans International Airport). A passenger jet on a training mission crashed into the hotel, but my friend escaped injury, and he was grateful that 12:50 a.m. on March 30, 1967 was not his last moment in time.

Adrenalin Rush

There is power in the moment. Minister Bob Russell, at Louisville's Southeast Christian Church, told the story of four US soldiers who were riding in a jeep when they came under heavy artillery fire. The road was too narrow to maneuver a turnaround; so all four soldiers jumped from the jeep, lifted it, and physically turned it around. Their army buddies back at camp doubted their feat and challenged them to demonstrate. No matter how much they tried, without the adrenalin rush, they could not lift the jeep.

There Is Magic In Every Moment

In the year 2000, I had the privilege of being the convention chair for the annual convention of the National Speakers Association. The theme of the convention was "Magic of the Moment." We opened the meeting with LaDonna Gatlin singing "One Moment in Time," and we closed the meeting with Willie Jolley singing, "This is the Moment" from the musical "Dr. Jekyll and Mr. Hyde."

One Moment—One Decision

The lyrics of both songs are powerful reminders of our possibilities. The first begins with "Give me one moment in time." Think about it: it takes just one moment and one decision to change your life. You will be using your greatest power, the power to choose. Start by asking yourself, "If it were impossible to fail, what ten sales prospects would I call in the next week?" I tried this in the advertising agency business, and it resulted in a major international contract with American Airlines.

Reach For The Next Galaxy

The lyrics of the second song begin, "This is the moment..." And it is! This is the moment that can change your life if you reach out and grab the brass ring. The key word is REACH. You must make an effort, and in that moment, you and your fortunes can change forever.

Keep Climbing

Decide what is worth reaching for in your sales career. Take your ice axe out of its present pick (comfort zone) and drive it into the ice above and beyond any space you have ever dared to go. Happy Climbing!


© 2006 Joe Bonura & Associates, Inc.

To see Joe and hear one of his favorite selling tips, follow this link to a video he created to share with folks who are interested in making more sales, or finding a job:



Joe Bonura would be pleased for you to reprint the article text free of charge (non-exclusively), but asks that you include his name and contact information:

Joe Bonura
Joe Bonura & Associates, Inc.
Website: www.bonura.com
407 Landis Lakes Court
Louisville, KY  40245

(502) 553-1746 phone

E-mail: joe@bonura.com

About Joe Bonura

His background is unique. Joe owned and operated a highly successful advertising agency for 18 years. During that time, he found his advertising campaigns were more effective when he educated his clients in the areas of sales and service. He conducted training seminars for his clients as added value. Word spread that Joe was a quality speaker and more and more people asked him to speak. The demand became so high that he sold the agency to three of his associates to start his own speaking and consulting company, Joe Bonura & Associates, Inc.

Joe is past President of the Kentucky Speakers Association and a Certified Speaking Professional (CSP), a prestigious designation earned by only 8% of the 3,600 member National Speakers Association. Joe presently serves on the board of directors of NSA.

He is author of the audio learning systems "Three-Dimensional Selling®" and "Turning Customer Satisfaction Into Customer Excitement®." He is author of the book Throw the Rabbit—The Ultimate Approach to Three-Dimensional Selling.




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