"No Kidding "

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by Joe Bonura, CSP


Visions Of Sugar Plums

Remember when you were a child, and nothing seemed impossible? When you lived to dream and dreamed to live? When you did not put limits on what you could accomplish? When visions of sugar plums really danced in your head?

Do Not Quit

Whatever happened to that optimistic dreamer? When did the music stop, and you raced to sit down before everyone else or you were out of the game? Can you remember when you quit the game and became too serious about living? Did it end when someone took over your future and told you to stop acting like a child. "No kidding, act like an adult!"

New Year - New Opportunity

Perhaps the New Year will give you a new opportunity to reintroduce yourself to little Johnny or little Mary. Stop strutting around like you are stuck in a back brace, and open your mind and your heart to the child that you once knew - to the child that you once were.

Laugh, Sing, Smile

One of my favorite training sessions is when I get participants to skip around the room singing the Disney classic "Zip-A-Dee-Do-Da." It is even more fun to watch than it is to participate. Everyone in the room, laughing, singing, and smiling, recaptures a glimpse of their childhood.

Have Fun

Skipping and singing brings out the "let's-have-fun-side" of everyone in the room. It really works. If they are having a bad day, I recommend that they leave their desks, skip and smile and think about the exercise they did in my seminar. I get emails all the time from participants who tell me how it changed their thinking and course of their day.

Follow The Gurus

If your left brain is telling you how silly the premise of this article is, you should practice the concept, more than the person next to you, because you are too grown up. Some of the greatest thinkers in the world had the mindset of a child: Einstein, Disney, and Jobs. You don't have to know their first names to know who they were. They did not allow adult thinking to stop them from getting rid of the box that confines most people.

Be A Superhero

I can still remember when I was a kid in New Orleans during Mardi Gras when we dressed up in costumes to enjoy the parades. My mother was a great seamstress, and she always made me the hero-of-the-year costume. I was Batman, Superman, the Lone Ranger, and scores of other heroes. When I wore the costumes, I felt as though I was invincible.

Read Books

Later in life, I used that same principle to start my career in advertising, so I read books on all the advertising giants of the past. I mentally put on their costumes and eventually I was the founder, owner and president of the second largest advertising agency in Kentucky.


Yes, I had people along the way tell me to grow up and be realistic. How could someone, with my background, make it in the world of advertising? Thank goodness, the child inside of me was rebel enough to persist. I loved the world of advertising, and once I opened the door to the playroom, there was no turning back!

Take A Time Out

I took the same approach when I sold my advertising agency in 1989 to become a professional speaker. I studied the greats in the industry: Zig Ziglar, Napoleon Hill, and Earl Nightingale. Within a year, I was fully engaged in the speaking business. You can experience the same success. Take a time out to your playroom (somewhere away from the office), and think about how to recapture the child inside of yourself. Dream about ways that you can "have more fun" doing whatever it is you do for a living. Be a copycat and seek out others, in your industry, whom you consider successful. Study the secrets of their success, and follow their lead.

Time to Dance Again

The only limitations that you have are those that you impose on yourself. Once more, the sugar plums are waiting to dance in your head, so ask them to join you on the dance floor.

© 2014 Joe Bonura & Associates, Inc.

To see Joe and hear one of his favorite selling tips, follow this link to a video he created to share with folks who are interested in making more sales, or finding a job:



Joe Bonura would be pleased for you to reprint the article text free of charge (non-exclusively), but asks that you include his name and contact information:

Joe Bonura
Joe Bonura & Associates, Inc.
Website: www.bonura.com
407 Landis Lakes Court
Louisville, KY  40245

(502) 553-1746 phone

E-mail: joe@bonura.com

About Joe Bonura

His background is unique. Joe owned and operated a highly successful advertising agency for 18 years. During that time, he found his advertising campaigns were more effective when he educated his clients in the areas of sales and service. He conducted training seminars for his clients as added value. Word spread that Joe was a quality speaker and more and more people asked him to speak. The demand became so high that he sold the agency to three of his associates to start his own speaking and consulting company, Joe Bonura & Associates, Inc.

Joe is past President of the Kentucky Speakers Association and a Certified Speaking Professional (CSP), a prestigious designation earned by only 8% of the 3,600 member National Speakers Association. Joe presently serves on the board of directors of NSA.

He is author of the audio learning systems "Three-Dimensional Selling®" and "Turning Customer Satisfaction Into Customer Excitement®." He is author of the book Throw the Rabbit—The Ultimate Approach to Three-Dimensional Selling.




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