by Joe Bonura, CSP
The Dog Ate My Homework
Excuses, excuses, excuses! The dog ate my homework. The electricity
went out, and the alarm did not go off. I was stuck in traffic.
If I had more time, I would have made my sales calls today. If it
were not for this bad economy
The devil made me do it. (Add
your own best excuse here).
Make A Life, Not An Excuse
Stop making excuses, and start making a life. Excuses are a way
to excuse yourself for poor performance or no performance because
every excuse you make is an opportunity lost. Learn from the example
of those who succeed in life when they have every reason to make
an excuse, but choose not to. I cried because I had no shoes, and
then I saw a veteran run a marathon with prosthetic legs.
Look For A Job
What is holding you back from taking action and putting your excuses
behind you? Recently, I conducted a training program on getting
a job. One of the participants told me that she enjoyed the information
that I shared, and that she would apply it to getting a job as soon
as her unemployment compensation ran out. She had three months remaining,
and she was enjoying the time off. I wanted to say, Sure,
on the backs of other hard-working Americans. The unemployment
checks were originally meant to keep people going while they looked
for a job; it was not intended as an excuse to delay looking for
The Next Sale
She was making excuses instead of looking for work, while the rest
of the population worked to pay the taxes for her to stay home.
A sales person is out of work every day until they make the next
sale. To experience sales success you must constantly be looking
for work, or be working the next sale.
Download a copy of my free e-book, "Throw the Rabbit and Get
That Job In 30 Days." You can share it with friends who are
out of work and don't want to make excuses. See the link below.
The Feel Good Solution
Yes, it is tough out there, but what is the alternative? You can
make an excuse as to why you did not make those sales calls, or
you can go home every day feeling good about yourself because you
made an effort and not an excuse. In a tough economy, you must make
more calls than you would in a good economy. I have heard motivational
experts encourage their audiences to say, "I will not participate
in a bad economy!" That is like being on the sinking Titanic
and saying, "I will not participate in the sinking of this
Look For The Life Boat
You will participate, whether you like it or not. The solution
is to look for the life boats, while everyone else is running around
in a panic. Make the effort, and you will find the lifeboats. Make
excuses, and you will go down with the ship.
It Is Not Easy
When people ask me what I do for a living, I reply, "I teach
sales people how to enjoy doing what they do not want to do."
Making sales calls is not an easy thing to do; however, if that
is what you do for a living, you must make those calls. I relate
this to wanting to be a professional boxer but not wanting to get
hit by your opponent. You love the glory, but want to avoid the
pain of the punch.
Well, I get punched multiple times every day. I do not stop hitting
back, and if I hit back enough, I will land enough punches to win
Get Your Nose Bloodied
Stop looking for the easy way out, and start looking for the profitable
way in. Get in the fray, get your nose bloodied, feel the pain,
and only then will you experience the thrill of victory instead
of the agony of defeat.
© 2011 Joe Bonura & Associates, Inc.