HOW BIG ARE YOUR DREAMS?
by Joe Bonura, CSP
Thanks, Orville and Wilbur
I'm flying at 35,000 feet on my way to Seattle, Washington, all
because of two brothers named Orville and Wilbur, two ordinary guys
with an extraordinary dream. On December 17, 1903, they made history
at Kitty Hawk, North Carolina, where they defied gravity and proved
that man could fly. Here I am, just 104 years later, flying clear
across the country in just over four hours in air-conditioned comfort,
while I type this article on my Treo with an extended keyboard.
Follow Through And Fulfill
They followed through with their magnificent vision, and we are
beneficiaries of their dream. They changed the face of travel and
commerce because without flight, we would be doing business at the
speed of a snail.
This Idea Has Wheels
Someone opened the plane's luggage bin across the aisle, and I
can see a carry-on piece of luggage with wheels. Many years ago,
before the first "RollAboard" was invented, I had the
idea to make a very similar luggage.
Wait And It Is Too Late
I often watched the flight attendants struggle with disconnecting
their luggage from the portable dollies, fighting with the bungee
cords that secured the luggage to the cumbersome device on wheels.
Chocolate And Peanut Butter
This was the "Reese's Peanut Butter Cup" idea of the
century, so I drew a picture in my notebook of a piece of luggage
with built-in wheels. I created a marketing plan and a name for
The Flight Attendant
I called it "The Flight Attendant," and I planned to
give away one thousand of them to flight attendants throughout the
country and to supply them with a stack of order forms, so that
whenever someone inquired about the luggage, they would be given
an order form. Easy, right?
No Action, No Reward
The problem is that I did not take action on the idea. A pilot
had the same idea, and he moved forward with action.
What if the Wright brothers had failed to act on their dream of
airplane flight? How many more years would we have waited for the
Love At First Sight
The same principle applies to all areas of our lives. If I had
not introduced myself to the beautiful girl in the back of my chemistry
class, I would not be married to Carol.
The Butcher's Son
If I had not pursued a career in advertising, I might still be
working in my father's butcher shop. Your can only achieve reality
when you take immediate action.
Beat The Competition
How many times have you passed a business and told yourself to
call on them -- but you failed to act on it? Then one day, you discover
that they have your competition's product?
Hey, That's My Idea
Success comes from turning dreams into reality through action.
You understand this because you have seen the same thing happening
in your life. How many times have you seen a new product that was
Massive - Immediate Action
There is an easy solution to the problem: Next time you have an
idea, take massive and immediate action. Move forward with the idea
and watch what happens. There is nothing more exciting than to see
an idea come to fruition.
Start Dialing Now
Make a list of clients you have been planning to call. Immediately
pick up the phone and begin dialing. Turn your dreams into reality.
© 2006 Joe Bonura & Associates, Inc.