"How Big Are Your Dreams?"

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by Joe Bonura, CSP


Thanks, Orville and Wilbur

I'm flying at 35,000 feet on my way to Seattle, Washington, all because of two brothers named Orville and Wilbur, two ordinary guys with an extraordinary dream. On December 17, 1903, they made history at Kitty Hawk, North Carolina, where they defied gravity and proved that man could fly. Here I am, just 104 years later, flying clear across the country in just over four hours in air-conditioned comfort, while I type this article on my Treo with an extended keyboard.

Follow Through And Fulfill

They followed through with their magnificent vision, and we are beneficiaries of their dream. They changed the face of travel and commerce because without flight, we would be doing business at the speed of a snail.

This Idea Has Wheels

Someone opened the plane's luggage bin across the aisle, and I can see a carry-on piece of luggage with wheels. Many years ago, before the first "RollAboard" was invented, I had the idea to make a very similar luggage.

Wait And It Is Too Late

I often watched the flight attendants struggle with disconnecting their luggage from the portable dollies, fighting with the bungee cords that secured the luggage to the cumbersome device on wheels.

Chocolate And Peanut Butter

This was the "Reese's Peanut Butter Cup" idea of the century, so I drew a picture in my notebook of a piece of luggage with built-in wheels. I created a marketing plan and a name for the luggage.

The Flight Attendant

I called it "The Flight Attendant," and I planned to give away one thousand of them to flight attendants throughout the country and to supply them with a stack of order forms, so that whenever someone inquired about the luggage, they would be given an order form. Easy, right?

No Action, No Reward

The problem is that I did not take action on the idea. A pilot had the same idea, and he moved forward with action.


What if the Wright brothers had failed to act on their dream of airplane flight? How many more years would we have waited for the airplane?

Love At First Sight

The same principle applies to all areas of our lives. If I had not introduced myself to the beautiful girl in the back of my chemistry class, I would not be married to Carol.

The Butcher's Son

If I had not pursued a career in advertising, I might still be working in my father's butcher shop. Your can only achieve reality when you take immediate action.

Beat The Competition

How many times have you passed a business and told yourself to call on them -- but you failed to act on it? Then one day, you discover that they have your competition's product?

Hey, That's My Idea

Success comes from turning dreams into reality through action. You understand this because you have seen the same thing happening in your life. How many times have you seen a new product that was your idea?

Massive - Immediate Action

There is an easy solution to the problem: Next time you have an idea, take massive and immediate action. Move forward with the idea and watch what happens. There is nothing more exciting than to see an idea come to fruition.

Start Dialing Now

Make a list of clients you have been planning to call. Immediately pick up the phone and begin dialing. Turn your dreams into reality.


© 2006 Joe Bonura & Associates, Inc.

To see Joe and hear one of his favorite selling tips, follow this link to a video he created to share with folks who are interested in making more sales, or finding a job:



Joe Bonura would be pleased for you to reprint the article text free of charge (non-exclusively), but asks that you include his name and contact information:

Joe Bonura
Joe Bonura & Associates, Inc.
Website: www.bonura.com
407 Landis Lakes Court
Louisville, KY  40245

(502) 553-1746 phone

E-mail: joe@bonura.com

About Joe Bonura

His background is unique. Joe owned and operated a highly successful advertising agency for 18 years. During that time, he found his advertising campaigns were more effective when he educated his clients in the areas of sales and service. He conducted training seminars for his clients as added value. Word spread that Joe was a quality speaker and more and more people asked him to speak. The demand became so high that he sold the agency to three of his associates to start his own speaking and consulting company, Joe Bonura & Associates, Inc.

Joe is past President of the Kentucky Speakers Association and a Certified Speaking Professional (CSP), a prestigious designation earned by only 8% of the 3,600 member National Speakers Association. Joe presently serves on the board of directors of NSA.

He is author of the audio learning systems "Three-Dimensional Selling®" and "Turning Customer Satisfaction Into Customer Excitement®." He is author of the book Throw the Rabbit—The Ultimate Approach to Three-Dimensional Selling.




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