"Hidden Treasures"

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Hidden Treasures
by Joe Bonura, CSP


Out With The Trash?

My wife was cleaning our basement seventeen years ago, preparing for a move to our new home. For some unexplained reason, I decided to go through a box we were about to send out with the rest of the trash.

New Investment Strategy

Something that appeared to be a stock certificate caught my attention as I quickly flipped through the musty files. It was a certificate that I had purchased ten years earlier on a recommendation I received from a client. He said that if I wanted to keep up with what was happening with his company, I should buy some stock so that I could receive regular updates. I purchased 100 shares at $10.00 per share for a total investment of $1000.


Somehow the stock certificate ended up in a box that was relegated to the basement storage bin. Now, ten years later I was on the phone calling my stock broker to unload the measly 100 shares that I owned. I thought it would be nice to get my investment back. He said that the company had merged with another more successful company and that my 100 shares were now worth $80.00 per share, or "Eureka" a whopping $8000. And to think we were about to throw it all away!

Another Treasure Found

Seventeen years later, we are packing up to move again. I have over 2,500 books in my personal library, and for many years, I could not find a copy of one of my favorite books on success, "Wake Up and Live... A formula for success that works."

Hidden Wisdom

The book was missing for over fifteen years, and now hidden behind some seldom-used travel books was Dorothea Brande's super book on getting ahead in life. I thought that I had loaned it out, and the friend forgot to return it.

Out-Of-Print - Still In Style

I went on line to see if I could replace that treasured book, only to find the out-of-print book listed for $300 on E-bay. That is a small price to pay since the principles in the book are worth more than three million dollars.

Words To Live By

As I removed the long lost book from the shelf, it flipped open to a 3X5 card that I had used as a place marker many years ago. I had written on the card, "Act as if it is impossible to fail"... A principle I have followed throughout my business career.

Take Stock In This

I know that, as I read the book again, it will be worth more than the $8,000 stock certificate, but that is not the point of this article.

They Do Exist

My point is that there are hidden treasures in the basement of your brain, though hidden from view, do exist. Most of those treasures are hidden in the last place you would ever look... Your mind.

Look Behind The Books

When is the last time you went into the basement of your mind (your mental library) to look behind the books to see the vast opportunities just waiting for you to discover?

Open Your Mental File Cabinet

I opened my mental file cabinet this morning and found an article that I am sharing with you in this month's E-Zine. It was just sitting there on the shelf, waiting for me to write out the words on my computer screen.

On The Outside Looking In

Stop looking outside of yourself for success. All the answers are within, not without, and if you do not look within, you may go without.

Do It Now

Is there a customer you have been wanting to call, but you don't know how to approach the call? Look within.

Is there a business opportunity that you are hesitating to pursue because you don't know where to begin? Look within.

Is there a book that you want to write, but you just can't find the words? Look within.

Open Your Eyes

Open the eyes of your mind, and you will be surprised at the hidden treasures you have, waiting to be unwrapped.


© 2007 Joe Bonura & Associates, Inc.

To see Joe and hear one of his favorite selling tips, follow this link to a video he created to share with folks who are interested in making more sales, or finding a job:



Joe Bonura would be pleased for you to reprint the article text free of charge (non-exclusively), but asks that you include his name and contact information:

Joe Bonura
Joe Bonura & Associates, Inc.
Website: www.bonura.com
407 Landis Lakes Court
Louisville, KY  40245

(502) 553-1746 phone

E-mail: joe@bonura.com

About Joe Bonura

His background is unique. Joe owned and operated a highly successful advertising agency for 18 years. During that time, he found his advertising campaigns were more effective when he educated his clients in the areas of sales and service. He conducted training seminars for his clients as added value. Word spread that Joe was a quality speaker and more and more people asked him to speak. The demand became so high that he sold the agency to three of his associates to start his own speaking and consulting company, Joe Bonura & Associates, Inc.

Joe is past President of the Kentucky Speakers Association and a Certified Speaking Professional (CSP), a prestigious designation earned by only 8% of the 3,600 member National Speakers Association. Joe presently serves on the board of directors of NSA.

He is author of the audio learning systems "Three-Dimensional Selling®" and "Turning Customer Satisfaction Into Customer Excitement®." He is author of the book Throw the Rabbit—The Ultimate Approach to Three-Dimensional Selling.




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