by Joe Bonura , CSP
I am a football fan of both the New Orleans Saints and the Indianapolis
Colts. When I watch both teams play against each other, it hurts,
and that was especially true in the 2009 Super Bowl when the Saints
beat Indianapolis. However, being from New Orleans, I always go
with the Saints. This weekend, I am going to New Orleans to watch
my Saints beat the New York Giants. Sorry Giants fans. (Saints won
- 52 to 49!)
Out Of Luck
When the Saints beat the Colts last Sunday, they scored 27 points
in the first three quarters of the game. It was as if the Colts
had not shown up to play in the first 30 minutes of the game. It
seemed that luck had run out for quarterback Andrew Luck. Then suddenly,
Luck passed the ball to T.Y. Hilton for an awesome 87-yard record-breaking
touchdown. The Colts scored 21 points in the last two quarters,
holding the Saints to a scoreless fourth quarter.
What Is The Point?
The entire Colts team was fired up, and if the game had lasted
longer, they could have won the game. What's the point? It was the
same Colts team out there in the third and fourth quarters as was
out there in the first and second quarters. The only difference
was their attitudes. We are frequently reminded of the importance
of attitude in sports.
Sylvester Stallone demonstrated that point in all of his Rocky
movies, especially in Rocky Three when Rocky lost his first match
against Clubber Lang. If the Colts had played the whole game like
they played the last two quarters, the game may have had a different
outcome. Attitude can sometimes be tangible.
You Are on the Field
Your attitude in the selling process is just as important as it
is to athletes on the field of play. When you walk into your office,
you are on your field of play. Your attitude toward prospecting,
making calls, asking questions, listening, presenting, asking for
the business, and following up will determine your success or failure.
Accepting a dropped pass (a rejection) with the right attitude can
make a big difference in your career.
The Game Is on the Line
What you need is a pep talk every day. So, how does that work?
With YouTube, books, CDs, DVDs, magazines, and my e-zines, you can
have motivation at the press of a button. Just check out my website
(www.Bonura.com): I have written over 100 articles like the one
you are now reading, and they are available free to you. Remember
that no new input equals no new output. Stop depending on YOU to
motivate yourself. Take a motivational moment every day to get your
sales juices flowing. Always be playing as if the game is on the
line. Do not wait for the second half to get engaged; it may be
© 2015 Joe Bonura & Associates, Inc.
To see Joe and hear one of his favorite selling tips,
follow this link to a video he created to share with folks who are
interested in making more sales, or finding a job:
Joe Bonura would be pleased for you to reprint the article text
free of charge (non-exclusively), but asks that you include his
name and contact information:
Joe Bonura & Associates, Inc.
407 Landis Lakes Court
Louisville, KY 40245
(502) 553-1746 phone
About Joe Bonura
His background is unique. Joe owned and operated
a highly successful advertising agency for 18 years. During that
time, he found his advertising campaigns were more effective when
he educated his clients in the areas of sales and service. He
conducted training seminars for his clients as added value. Word
spread that Joe was a quality speaker and more and more people
asked him to speak. The demand became so high that he sold the
agency to three of his associates to start his own speaking and
consulting company, Joe Bonura & Associates, Inc.
Joe is past President of the Kentucky Speakers
Association and a Certified Speaking Professional (CSP), a prestigious
designation earned by only 8% of the 3,600 member National Speakers
Association. Joe presently serves on the board of directors of
He is author of the audio learning systems "Three-Dimensional
Selling®" and "Turning Customer Satisfaction Into Customer Excitement®."
He is author of the book Throw the Rabbit—The Ultimate
Approach to Three-Dimensional Selling.
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