Don't Lose the Wonder
by Joe Bonura, CSP
- Holy Cow!
- I was waiting at the gate to catch my fifth airline flight of
the week when a man walked up to the window with his six-year-old
son. He pointed to the big Boeing 747 waiting at the gate and
said, "That's our plane, son." The boy's eyes
lit up with unrestrained excitement, and he responded with an
enthusiastic, "Holy Cow!"
- The Ordinary Is Extraordinary
- Later, when I was in flight at 30,000 feet, headed for Atlanta,
Georgia, for what seemed like the one thousandth time, I, too,
should have exclaimed "Holy Cow!" It is sad that we
lose the luster when the extraordinary becomes the ordinary. Our
youthful enthusiasm withers as we grow older. Imagine what my
great-grandfather would say if he saw me flying from Cincinnati,
Ohio, to Vancouver, British Columbia, in less than six hours!
We just sit back and take it all for granted.
- Hail, Hail
- Sometimes we need to be reminded of the wonders that surround
us. I was once in Puerto Rico when a rainstorm passed over the
restaurant just as I was about to walk out the door. My response
was, "Why couldn't it wait until I got to my car?"
Just about then, hail began to fall, and a little girl ran over
to the window and began squealing with delight as she watched
the ice bounce off the sidewalk. My outlook changed as I smiled
and enjoyed it with her.
- Don't Lose the Luster
- What has you jaded? Is it your job? What can you do to recapture
the excitement and enthusiasm that you once had for your job?
On my flight to Vancouver, the pilot urged us to look out the
window to see the tops of three beautiful mountains covered in
snow. I reluctantly stopped typing on my computer to see what
all the excitement was about, and I was immediately mesmerized
by the magnificent view. I challenge you to look outside, as if
for the first time.
- You Are Hired
- Remember when you applied for your present position, how excited
you were, and how you hoped that they would call you with the
good news? Remember when you realized that you were hired, how
you told everyone in your inner circle how happy you were?
- Day One
- Remember your first day on the job? You dressed up, shined your
shoes, and arrived at work too early to get in the front door.
This went on for the first few weeks, and then it happened: you
became accustomed to the routine. The job became mundane and ordinary.
You began to listen to the negative influences around you, and
you closed the window, shutting out the light of your excitement.
- Time For A Tune-up
- Was it the job, or was it your attitude that made things change?
Maybe it is time for an atti-tuneup. Recently, I
spoke with a young man who is out of work and would be truly happy
to have any job, even yours. He has been searching for over two
months and cannot find anything that suits his skills.
- Listen To Your Dentist
- On the wall of my dentist's office is a plaque that states,
To find the nicest thing about me, contemplate your life
without me. How true! Imagine having a toothache with
no dentist to call. Well, to find the nicest thing about your
job, contemplate your life without your job. Imagine no paycheck
coming in for the next three months.
- Get Off The Train
- If you honestly dislike your work, get off the train and let
someone else have your seatsomeone who really wants to be
where you are now. My last train ride was through the beautiful
Alaskan wilderness, where I found myself reading a book instead
of enjoying the view. My wife reminded me that I could read the
book anytime, but I would not be able to see the beautiful white
glacier that we were approaching. I put the book away and enjoyed
the magnificent views of Alaska.
Water Seeks Its Own Level
- They say that water seeks its own level. Many of us also seek
our own level of maximum satisfaction and then we stop there,
and that is when boredom begins to set in. Always look for ways
to enhance your experience. For example, my sister gave me a pedometer,
and I wore it all day to count the steps I took in an average
day. I discovered that I was walking an average of only 2,500
steps a day, while the optimum number of steps, according to the
instruction manual, is 10,000. The challenge of reaching the 10,000
mark each day has turned into an adventure. When I arrive at the
supermarket, I walk around the parking lot before going into the
store. The pedometer gives me a target to shoot for every dayand
I will become healthier because of this new practice. Find a way
to measure your progress on the job every day. Set some goals,
and challenge yourself to reach them. If you are making five sales
calls a day, go for seven.
- The Ben Franklin Close
- Make a list of all the things you like about your job on the
left hand side of a sheet of paper. On the right hand side, make
a list of all the things that you do not like. Observe the results,
and if the dislikes outweigh the likes, it is either time to change
jobs or change your attitude toward your job.
- Smell The Coffee
- I have always enjoyed the jobs I have had. When I was a teenager,
I worked in the coffee department of A&P, and I loved grinding
the fresh coffee and letting the customers smell the aroma before
I sealed the bag. I enjoyed bagging groceries. I had many regulars
who asked for me when they checked out their groceries. I also
enjoyed the highest tip ratio. I loved my job, and I loved serving
- Serve Someone Every Day
- I still feel that way. I look forward to going to work, or better
yet, going to serve people every day.
- It Is Not About You
- Stop thinking about yourself, and begin thinking about the people
you serve. I read once that if you want to get over some forms
of depression, just get out and serve other people. So if you
feel depressed about your job, stop working and begin serving
- Mother Nature Can Help
- Pay attention to the beauty of nature. Recapture your enthusiasm
for the privilege of being alive each day. Look at the world through
rose-colored glasses for a change. Make a decision to find something
to be thankful for throughout the day. Whenever I see a beautiful
sunset, a colorful flower garden, or a beautiful butterfly, I
say, Thank you, God. An attitude of thankfulness
will change your attitude and your altitude. Holy Cow, it just
might make the difference you are searching for!
- Make every day an awesome day!
© 2006 Joe Bonura & Associates, Inc.
To see Joe and hear one of his favorite selling tips,
follow this link to a video he created to share with folks who are
interested in making more sales, or finding a job:
Joe Bonura would be pleased for you to reprint the article text
free of charge (non-exclusively), but asks that you include his
name and contact information:
Joe Bonura & Associates, Inc.
407 Landis Lakes Court
Louisville, KY 40245
(502) 553-1746 phone
About Joe Bonura
His background is unique. Joe owned and operated
a highly successful advertising agency for 18 years. During that
time, he found his advertising campaigns were more effective when
he educated his clients in the areas of sales and service. He
conducted training seminars for his clients as added value. Word
spread that Joe was a quality speaker and more and more people
asked him to speak. The demand became so high that he sold the
agency to three of his associates to start his own speaking and
consulting company, Joe Bonura & Associates, Inc.
Joe is past President of the Kentucky Speakers
Association and a Certified Speaking Professional (CSP), a prestigious
designation earned by only 8% of the 3,600 member National Speakers
Association. Joe presently serves on the board of directors of
He is author of the audio learning systems "Three-Dimensional
Selling®" and "Turning Customer Satisfaction Into Customer Excitement®."
He is author of the book Throw the Rabbit—The Ultimate
Approach to Three-Dimensional Selling.
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