"Do It Anyway

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Do It Anyway
by Joe Bonura, CSP



Sometimes I do not want to write this e-zine article, but I do it anyway. Sometimes I do not feel like making sales calls, but I do it anyway. Sometimes I do not feel like getting on a plane and flying across the country, but I do it anyway. Sometimes I do not feel like getting out of bed at 5:00 AM or walking in the morning, but I do it anyway. Sometimes I do not like watching what I eat, but I do it anyway.

It Is Not Always Easy

Success comes to those who do the necessary tasks anyway. I have learned that the actions that make us successful in business and in life are never easy. That explains why so few people succeed and why so many people fail. The late motivational giant, Earl Nightingale, related in “The Strangest Secret” that of 100 men and women starting out in business at the age of 25, only five will be financially independent by the time they reach 65.

Pick The Fruit

Isn’t it interesting that 95 of those people would rather blame circumstances rather than blame themselves for their inability to retire financially independent in this land of abundance? This would be comparable to being in a jungle with low hanging fruit and starving to death because you do not want to make the effort to reach up and pick the fruit. I like what national speaker Jim Rhone said: “Success is simple, but it is not easy.” And I add to the quote: It takes deliberate effort to succeed.

Beginning Is Half Done

I have also noticed that when I do it anyway, it becomes easier as I progress. Success can be achieved by just beginning. Recently, I looked longingly at the lake in my back yard and thought about going fishing. My subconscious mind was urging me to put the boat in the water and go fishing, but my conscious mind was telling me that I would have to change clothes, get out the fishing tackle, tie the lure on the line, etc. etc. etc. I decided not to do it anyway when my oldest son called and wanted to fish together. We went fishing and caught 12 fish between us. If he had not called, I would not have done it anyway, and I would not have enjoyed the thrill of the catch.

That Is What Friends Are For

Think of ways that you can motivate yourself to do those necessary tasks that you should be doing but you are putting off. Form a partnership with an associate or family member, and every time you are tempted to procrastinate, call your accountability partner to encourage you to do it anyway.

Pick One

Make a list of 10 things that you really do not want to do, and put a different one in ten envelopes.
Each day for the next 10 days, select one envelope and make a commitment to do that one thing that you most want to procrastinate. When you make the commitment, do not abandon the task.

One Box At A Time

Our basement is a disaster area because there are boxes everywhere and lots of stuff that can be discarded. This morning, I made a commitment to eliminate one box a day for the next 30 days. I began this morning, and in less than 30 minutes, I removed one full box of things that we will never use. I did not feel like going through the box, but I did it anyway. Tomorrow I will repeat the process, as I will do every day for the next 30 days. I know I will get it done because my accountability partner, my wife, has read this article.

If It Is Going To Be, It Is Up To Me

Since no one is going to empty those boxes for me, I will have to do it myself to get the job done. What are you putting off that only you can do? Seriously think about it, and set an appointment with yourself to begin. Practice with small tasks, and then you can work up to bigger ones. Believe me, the reward of discarding that full box of useless trash gave me a sense of real accomplishment.

Make The Right Call

Making targeted, focused, and skillful sales calls will, not only give you the sense of accomplishment, but will put cash in your bank account and will help others succeed by using your product or service.

So you still do not feel like following the advice in this article? Do it anyway!


© 2010 Joe Bonura & Associates, Inc.

To see Joe and hear one of his favorite selling tips, follow this link to a video he created to share with folks who are interested in making more sales, or finding a job:



Joe Bonura would be pleased for you to reprint the article text free of charge (non-exclusively), but asks that you include his name and contact information:

Joe Bonura
Joe Bonura & Associates, Inc.
Website: www.bonura.com
407 Landis Lakes Court
Louisville, KY  40245

(502) 553-1746 phone

E-mail: joe@bonura.com

About Joe Bonura

His background is unique. Joe owned and operated a highly successful advertising agency for 18 years. During that time, he found his advertising campaigns were more effective when he educated his clients in the areas of sales and service. He conducted training seminars for his clients as added value. Word spread that Joe was a quality speaker and more and more people asked him to speak. The demand became so high that he sold the agency to three of his associates to start his own speaking and consulting company, Joe Bonura & Associates, Inc.

Joe is past President of the Kentucky Speakers Association and a Certified Speaking Professional (CSP), a prestigious designation earned by only 8% of the 3,600 member National Speakers Association. Joe presently serves on the board of directors of NSA.

He is author of the audio learning systems "Three-Dimensional Selling®" and "Turning Customer Satisfaction Into Customer Excitement®." He is author of the book Throw the Rabbit—The Ultimate Approach to Three-Dimensional Selling.




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