BE A QUITTER - AND WIN
by Joe Bonura, CSP
Winners Know When To Quit
Huh, Oh! I think Joe has lost it. How can you be a quitter and
win? Well, it depends on what you quit. If you can quit your bad
habits and replace them with good habits, you will definitely be
Learn From Terre
Terre Bryant, my office manager, has been smoking for over 40 years,
and she has tried many times to quit. All of her previous efforts
led to failure. As of today, she has been smoke-free for over three
What Made The Difference?
With the help of a new pill on the market and self-discipline,
she has been able to stick to her commitment. Is it the pill or
is it self-discipline that is doing the job? If you were to ask
me, I would say self-discipline is more important than any pill
could ever be. Terre has self-discipline in other areas of her life,
and now she is using it to spend a few more quality years with her
Reach For The Stars
When I exercise on the treadmill, I watch TV or listen to CD's,
and I often discover life's metaphors in the messages that I see
and hear. Recently, I listened to a CD by Jack Canfield, co-author
of "Chicken Soup for the Soul." Canfield said that he
asked one of his classes to stand up to reach toward the ceiling,
and they complied. He asked them to reach a little higher, and they
did. And so, we too have more left in us if we are willing to stretch.
The great advertising legend Leo Burnett said, "Reach for the
Stars, and at least you won't come up with a hand full of dirt."
The Treadmill Of Life
I decided to use Canfield's challenge of reaching a little further.
I usually walk the treadmill for exactly twenty-five minutes each
morning, but I decided to add another minute to my routine. At the
twenty-six-minute mark, I added another minute, and this continued
until I reached thirty minutes. I added an extra five minutes by
simply increasing one minute at a time.
One More Call
I then applied the same principle to making sales calls. I formed
the habit of making ten dials every day, and when I reached the
magic quota of ten for the day, I used the same principle that I
had used on the treadmill: I made one more call, and then another,
until I made five additional calls, a total of fifteen. When I repeated
these numbers every day for five days, I made an additional twenty-five
calls a week. That was the equivalent of working two-and-one-half
more days. It takes discipline and commitment to achieve it, but
the rewards are tremendous.
The Last Five
It always seems that the last five calls yield the best results.
Radio announcer and motivational expert Earl Nightingale said that
just like in running, if we keep pushing, and do not give in to
the first urge to quit, we will get a second wind. That is so true!
When I force myself to make the next call, and then the next call,
I find myself going beyond the new target of fifteen.
Take A Look And Add 10%
Consider what you plan to do today. Simply add 10% more effort,
and observe what happens. You will feel better about yourself at
the end of the day, and your bottom line will put on a little weight
Let Terre Know
Let Terre know that her ban on smoking is the smart thing to do.
You can write her at email@example.com. Do the same for yourself.
Let some friends or your employer know about your new commitment
to increase your efforts, and ask them to support the new you. Keep
them in the loop and advise them of your successes. Take the extra
minute to change your life.
© 2006 Joe Bonura & Associates, Inc.