A NEW START
by Joe Bonura, CSP
Good News - Bad News
Several years ago, when times were great and sales were rolling
in for my client companies, I opened my presentations with, "I
have some good news, and I have some bad news. The good news is
that the economy is rocking and sales are really great. The bad
news is that the economy is rocking and sales are really great."
The Boom Busted
How can it possibly be bad news that the economy is great? Recently,
I was having a cup of coffee with a former home builder, and he
related to me that during the building boom, so much business was
coming in that he did not pay attention to where it was coming from,
and when it slowed to a halt, he eventually went out of business.
You Forget How to Hunt
His story has been repeated many times over the past few years
because when times are good, you forget how to hunt. So when times
slow down, you are caught like a deer in the headlights, frozen
in place, not knowing how to react as the oncoming car runs you
down. You have lost your momentum, and you do not know where to
pick up the pieces to begin over again.
Do Not Sit On the Curb
OK, so you were not prepared for these tough economic times, and
what are you going to do about it? It is never the end of the road
until you stop driving, get out of the car, and sit on the curb.
Now is the time to reinvent yourself to take a new look at the old
you. It is an opportunity to move forward in a new direction to
embrace, "The New Normal." Stop looking back and start
looking forward. There are new opportunities that you cannot see
with tears in your eyes blurring your vision. The past is the past
and the future is up to you.
It is time to find a new road map, not simply to change direction
on the map you already have. If you have been driving south, maybe
it is time to start driving north? You do not have to change your
career; you must observe what you are doing from the outside looking
in. You may want to consult with some trusted business associates
for some new input (no new input equals no new output).
Like A Pig in Mud
A good friend of mine, who was at the top of his field in the insurance
sales business, decided that he had "been there- done that"
and wanted something else out of life. He had previous experience
as a manager of a fast food restaurant. He decided to buy five fast
food restaurants and now he is as happy as a pig in mud running
his new venture.
It Is Just the Beginning
The end of the road may be the beginning of a whole new journey
if you know what road to take. I spent the first 25 years of my
working life in the advertising business. Eventually, I owned the
second largest advertising agency in Kentucky. In 1989, I decided
that I wanted to become a professional speaker to help others achieve
successful outcomes in their lives. I sold my company and I have
had the opportunity to speak from London to Canada to the Philippines,
and every state in the USA. I needed lots of new maps to chart my
Bloom Where You Are Planted
The most important thing is to have a vision and to set a goal.
Whether it is to bloom where you are planted or to pursue a whole
new life's journey, you will never get there if you do not know
where THERE is. But once you know where you are going, you will
also know what map to use.
Your No-Limit List
Take the day off. Go to a nearby park or mountaintop. Take a pad
and pencil with you to write down an end goal for your life. Then
make a list of ways to accomplish your goal. The list must be a
no-limit list of what you want and the strategy you will employ
to get there. Set a date on when you expect to complete each step.
"The New Normal" has opened a new door for you and your
success. Make the effort to open the door; you will be pleasantly
surprised to find what is waiting for you on the other side.
© 2011 Joe Bonura & Associates, Inc.